THE CONDITIONAL LOGIC - v5.1.5 Close

Every rule that fires a row in this app, in one place. All money decisions are deterministic API-data rules - no AI in any kill, scale, or winner call. AI only writes summaries, advisory verdicts, and the chat. Creative testing runs the v5.1.5 Automated Testing Rules (the buying-rules doc); the engine runs a machine-readable copy, and every BUFF JR. ACTION LOG row cites the exact rule that fired via its blue ⓘ why button.

v5.1.5 - the 5 core ideas

• Two platforms, matched metrics: Triple Whale CPA ↔ Northbeam CPO, judged side by side. Death needs BOTH platforms to agree.
• Targets only per NVP band (worst-case bars removed 2026-08-05 - targets are the only bars now). Five bands by NVP (new-visitor %).
• Runway is counted in SALES, not dollars: 10 sales (15 priority) before any performance kill can fire.
• Schedule: ad-level lanes every 15 min; the ad-set rule runs 1am · 8am · 4pm account time, plus a 9am revival sweep and 9am/12pm daily-budget scale checks.
• Dead ads get a second look: killed <14 days re-checked on matured numbers every morning (max 2 lives).

v5.1.5 - kills (first that fires; ALL need the sales runway except zero-sale)

• Zero-sale: $100 spent ($200 priority), 0 purchases on both platforms → 24h / 3-run watch; any sale cancels it.
• CPA envelope: TW CPA over $75 at $100 spent · $60 at $200 · $55 at $300+ (×1.3 priority) - worse than any winner ever looked.
• Pace gates + trend kill: RETIRED 2026-08-05 - they keyed on the worst-case bars, which are gone ("no more worst case, this is a target").
• Kill ladder: 20+ sales >20% over target · 35+ >15% · 50+ >10% - over on BOTH (one platform inside keeps it alive).
• NEVER-KILL saves: at target on either platform · NB <8 txns in a 35%+ band · within 3 days of a raise · protected keeper (50+ sales within 10% of target, 7d).

v5.1.5 - budget moves

• MEGA SCALE (crushing BOTH): +100% - 1/run, 2 runs/day, caps $500 testing / $800 priority.
• Money-platform raise (TW crushing): +25%, or +50% when ≥20% better than target, inside the TW-only caps.
• Gate on every increase: 3+ lifetime conversions AND 5+ NEW sales since the last raise.
• Step-down: HOLD is the default; one rung back on 2 worsening runs (max 1/day) or a failed 3-day hold test after a raise.

v5.1.5 - graduation & revival

• Graduate (spend-keyed since 7/31): $1,000+ spend meeting BOTH platforms' targets graduates early · $2,000+ spend meeting EITHER (a lens-locked set qualifies only on its locked platform) → CWIN_ rename, placed by day-of-graduation NVP into the structure-tagged scaling destinations.
• Revival (9am, killed <14 days): matured numbers now at the band target → relaunched at the tier start budget ($100/$200 priority), tagged CRA_ (no lens lock). CDV second-chance revival (CDVLENS_) is retired 2026-08-15 — Buff Jr. does not reactivate on the CDV lens. Existing NBLENS_/TWLENS_/CDVLENS_ names keep their lock semantics; new CDVLENS_ tags are not written.
• Tags: CK_ killed · CS_ scaled · CR_ stepped down · CWIN_ graduated · CRA_ revived. NBLENS_/TWLENS_/CDVLENS_ are historical lens locks, not new revival writes.
• Human budget changes: a budget changed outside Buff Jr. is flagged for human review and left alone - Buff Jr. never fights a human.

Data sources & timeframes

Still-live non-testing lanes (unchanged by v5.1.5)

• NVP campaigns (NorthBeamMAXXING): non-testing ads over $2,500 spend clearing (NB ROAS > 1.2 & TW ROAS > 2.0) or (NB NC ROAS > 1.0 & TW NC ROAS > 1.2) qualify for the 2 shared monthly campaigns, bucketed by NVP (60-100% / 30-60% / <30%).

MEGA WINNERS (BUFF JR. SCALE ALERT)

Winning on BOTH platforms at once, over the last 7 days: Northbeam $500+ spend, 5+ purchases, CPO ≤ $45, ROAS ≥ 0.8 AND Triple Whale $500+ spend with ROAS ≥ 1.5 or CPA ≤ $35. The $500 floors exist so one hot day can't mint a mega winner. Rescanned every 15 min.

Launch-day bands (today's spend, non-testing)

• LD1 MEGA: $500+ today · NB ROAS ≥ 1.0 · TW ROAS ≥ 2.0
• LD2: $500+ today · TW ROAS ≥ 2.0 · NC ROAS ≥ 0.9
• LD3: $350+ today · TW ROAS ≥ 3.5 · NC ROAS ≥ 0.9 → cost caps

Precedence LD1 > LD3 > LD2. Tag the ad LAUNCHDAY1/2/3 in Meta after acting and it drops off the next scan.

CDV recency doctrine

CDV (clicks + modeled views) needs time to mature: today's CDV is never used, 3+ days back is real. CDV only drives the resurrection scan (killed ads whose matured CDV came back inside target) - never live kill/scale decisions.

Your check-offs - how verification works

✓ Done → the engine checks Meta on the next refresh: kills clear only when Meta shows the ad set PAUSED; scale-downs clear when the budget is cut ~30%. If Meta shows no change, the row pops back with a warning. ✗ Won't do → moves to the OPTED OUT card and the AI re-reviews it in the next report.

Fastest way to interrogate any number: the ⓘ dot on it, or ask the 🦬 AI chat (bottom right) - it runs on this same rule set plus your live data.